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Students in visual communication programs learn how to use images, words, and art to create messages that connect with people. Student typically learn how to demonstrate proficiency by taking courses in drawing and painting, as well as computer classes to learn digital media production. Some schools may focus solely on art and design, and require completion a portfolio or other project.

Many degree programs fall into the category of visual media. Some include: Associate of Science in Visual Arts, Associate of Science in Design, Bachelor of Fine Arts and Bachelor of Arts in Graphic Design. Both associate's and bachelor's degree programs require a high school diploma or equivalent. For bachelor's programs, college entrance exam scores are usually needed and admission may be highly competitive.